Privacy Policy

Last updated: 22 September 2026

The Charmed Way respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use and protect your information when you visit our website, contact us, make an enquiry or book one of our tours or experiences.

1. Who We Are

The Charmed Way is a tour company providing guided tours and travel experiences in Ireland.

For the purposes of the General Data Protection Regulation (GDPR) and applicable Irish data protection legislation, The Charmed Way is the data controller for personal information collected through this website.

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the contact details provided on our website.

2. Information We Collect

Depending on how you interact with us, we may collect information including:

Your name
Email address
Telephone number
Billing or booking information
Number of people travelling
Tour dates and booking preferences
Pick-up, accommodation or travel details where required for your tour
Information you provide when requesting a customised or private tour
Messages or other information you provide when contacting us
Technical information such as your IP address, browser and device information
Website usage information, where you have consented to analytics cookies

Where information about other members of your group is provided to us, you should ensure that you have their permission to provide that information.

3. How We Use Your Information

We may use your personal information to:

Respond to enquiries
Process and manage tour bookings
Arrange private or customised tours
Communicate with you before, during or after your tour
Provide information necessary for your tour or experience
Process payments and maintain transaction records
Manage cancellations, changes and refunds
Provide customer support
Operate and secure our website
Improve our website, tours and services
Meet our accounting, taxation and other legal obligations

We only use your information where we have a lawful basis for doing so.

4. Lawful Basis for Processing

Depending on the circumstances, we may process your information because:

Contract: Processing is necessary to provide a tour or service you have booked or to take steps at your request before making a booking.

Legitimate interests: Processing is necessary for the reasonable operation of our business, including responding to enquiries, communicating with customers and protecting our website.

Legal obligation: We are required to retain or process certain information to comply with legal, accounting or taxation requirements.

Consent: Where we specifically request your consent, including for certain cookies, analytics or marketing communications. You may withdraw your consent at any time.

5. Tour Enquiries and Bookings

When you make an enquiry or submit a tour planning form, we use the information you provide to understand your requirements and respond to your request.

If you make a booking, we use the information provided to administer your booking and deliver the relevant tour or experience.

We may need to contact you regarding meeting points, timings, itinerary changes, cancellations, weather conditions or other matters relating to your booking.

6. Payments

Where online payments are available, payments may be processed by a third-party payment provider.

We do not normally receive or store your complete credit or debit card details. Payment providers process this information according to their own privacy and security policies.

7. Sharing Your Information

We do not sell or rent your personal information.

Where necessary to provide your tour or operate our business, information may be shared with trusted third parties such as:

Tour guides and other personnel involved in delivering your booking
Accommodation, transport or activity providers where relevant to your itinerary
Booking and reservation platforms
Payment processors
Website hosting and technical service providers
Email and communication providers
Accounting and professional service providers

Only information reasonably necessary for the relevant purpose will be shared.

We may also disclose information where required by law.

8. Cookies and Analytics

Our website uses cookies and similar technologies.

Essential cookies may be required for the website to function correctly. Other cookies, including analytics or marketing cookies, will only be used where permitted and, where required, after you have provided consent.

We use a cookie consent system to allow you to manage your preferences.

For full details of the cookies used by this website and how to change your preferences, please see our separate Cookie Policy.

9. International Transfers

Some third-party technology providers may process personal information outside the European Economic Area (EEA).

Where this occurs, appropriate safeguards will be used where required by applicable data protection law, such as an adequacy decision or approved Standard Contractual Clauses.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Booking and transaction records may be retained for longer where required for accounting, taxation, insurance or other legal purposes.

General enquiries that do not result in a booking will not be retained indefinitely.

11. Your Rights

Under GDPR, you may have the right to:

Access the personal information we hold about you
Correct inaccurate or incomplete information
Request deletion of your information in certain circumstances
Restrict the processing of your information
Object to certain processing
Request transfer of your information where applicable
Withdraw consent where processing relies on consent

These rights may be subject to certain legal restrictions.

To exercise your rights, please contact The Charmed Way using the contact details provided on our website.

12. Security

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

No method of transmitting information over the internet can, however, be guaranteed to be completely secure.

13. Third-Party Websites

Our website may contain links to third-party websites, booking services, attractions or other tourism providers.

The Charmed Way is not responsible for the privacy practices of these third-party websites. We recommend reviewing their individual privacy policies before providing personal information.

14. Complaints

If you have concerns about how we handle your personal information, please contact us so that we can investigate your concerns.

You also have the right to make a complaint to the Data Protection Commission (DPC), Ireland’s supervisory authority for data protection.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website or legal obligations.

Any updated version will be published on this website with a revised “Last updated” date.